through sewell's eyes

Friday, July 20, 2007


If you haven't heard of Facebook, then consider yourself completely out of the loop. You might have not have an account, but you probably read about it in some magazine or newspaper.

Did you know that about 50% of its users are above 25 years old? Granted most of its users are active college students, but in a few years once they graduate college, they are going to continue using Facebook to keep in touch with their friends from HS and college.

And now with their first acquisition, I wonder if are starting to take some of the wind out of Google's sail. Based on the information on Parakey, their product/service definitely fits the core Facebook audience (students). Being able to work on a document remotely and share it with multiple people (like on a class project) and then have it sync'd to your PC makes is an invaluable service to have. (it definitely would a great tool for business travelers as well.)

With students already logging into Facebook multiple times a day and now the Parakey acquistion, Facebook is turning into the "destination" site for web users. Does Google really care and just keep focusing on search or will they try to counter Facebook with their own FREE integrated platform? (currently it isn't)

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